Unlike SLC, Cricket Australia makes fans and Test cricket priority

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Watch the videos below. While the Sri Lankan cricket board (SLC) culls Test cricket from its schedule,  Australia makes a lot of money from the five-day format and also gives a lot back to the public to keep the fans, especially the youngsters, coming back to watch Test matches.

This is why we will never be a good Test side. We have uneducated, ageing, degenerates and politicians' lackeys at the board who can't seem do anything right and are unable come up with means to generate revenue like Cricket Australia (CA) does and develop the sport.

The videos below show how CA makes money through large corporate sponsors, while at the same time offering fans plenty of value for their match tickets with free give-aways, activities and competitions.

One doesn't need to look any further than the videos produced below by CA to understand the formula behind the organisation's success. Instead of handing the production of its videos for CATV, their official YouTube channel, to a peon at the office; Australia has invested money to hire the right people for the job — a professional video/media production company.

In Sri Lanka's case, they do not currently even have the right people for the most important positions within the board, let alone the right people in their marketing department who understand what interests sponsors.

Let's be honest with ourselves. The Sri Lankan board is penniless after the board spent way more than it could afford on construction of stadiums for the 2011 World Cup. This is not speculation, but a widely reported fact that has been admitted by the sports minster and other officials— the board was in nearly US$70 million in debt and struggled to pay wages of staff and players for months as a result.

Nishantha Ranatunga was one of the officials in charge of the committee that ran the ship aground and he, along with the rest of the officials currently at the helm, are incapable of reversing the dire financial crisis that is hindering the development of cricket in Sri Lanka. It is because the board is broke that Tests are being replaced with ODIs and T20s. And it is because the board has unscrupulous individuals in charge that instead of getting the best deal out of TV rights deals, a fledgling TV station was handed broadcast rights.

Sri Lanka can do without former cricketers and friends of the ruling family at the board. It's time that our talented cricketers are backed by educated, qualified professionals.

Every year that these SLC executive committee members are in charge, Sri Lanka cricket feels like it's being taken back five years or more, doesn't it?


Maithri89's picture
Member since:
30 May 2009
Last activity:
4 years 34 weeks

I don't think that the Test cricket scene in Australia is perfect.

But you are right, there is a lot for SL to learn. First step is to keep Test cricket at a handful of grounds instead of taking it everywhere. If I had to choose three, it would be Premadasa, Galle and P Sara. But the board need to make ends meet to pay off the abomination that is Hambantota so its not likely.

Anonymous's picture

What did you mean by “I don't think that the Test cricket scene in Australia is perfect”. Where it is perfect right now? Nowhere.

However, as this article points out AC does a lots of stuff to keep the game as popular as possible. And it is not only what we see at the ground, but lots of going on at grassroots level too.

In contrast, corrupt officials and their cronies led SLC to bankruptcy. I would like to give an especial honorary certificate to Suraj Dandeniya for his invaluable contribution for this situation.

UppercuT's picture
Member since:
19 October 2011
Last activity:
2 years 4 weeks

i like the 'Coca Cola beach @ Cricket'(2nd video)!! :P ,, wud have NO complains if SLC did that in SL test matches!!!!!!
but they better find better looking girls for that, than wat they had for WT20 cheerleaders :D)))

kkarunan's picture

Its high time that someone in SLC (players or staff) blow the whistle on the malpractices of SLC and its corruption.

What CATV is doing is building a brand. True that they are a sports governing body but that doesn't have to stop there. They have found ways of generating income and cutting costs where they can. The peon might be just uploading videos to YouTube, but he's really helping build CA. The booths are a great form of sponsorship revenue. And that Coca Cola beach, great way to fill empty stands. CA has figured out that if fans are going to be at a ground for 8 hrs a day, they have to keep them entertained! This is why our stands are so empty, because our environment isn't as fun. I don't think SLC has ever sold jerseys or memorabilia of any sport at any cricket match.

But at the same time, Test is competing with the T20 format. The crowd on the 4th day was pretty low even when though ppl new AUS was going to win. On the same day @ the MCG had an attendance of 46000 for a BBL T20 match.

Stormy's picture
Member since:
15 January 2011
Last activity:
1 day 5 hours

Totally agreed there is so much that can be done and one can only assume SLC are asleep and that's to put it mildly. Its become the gravy train and I'd hate to think the % of revenue ploughed back in to the game or % of revenue generated from innovation, SLC V CA - would be close to the the recent test series result I reckon, probably more like the MCG test result.

I bet you no one SLC is monitoring this sight for fan sentimet while CA probably have a feedback or interactive site for the fans.

Maithri89's picture
Member since:
30 May 2009
Last activity:
4 years 34 weeks

When I said that it wasn't perfect, I didn't mean that it was bad. What I meant was that by adding Hobart and soon to be Cairns to the Test calendar, CA could be diluting the level of interest in Test cricket too far which is why I said that SLC should keep Test cricket in a handful of grounds only and build up its profile there.

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