Low turn out for ODIs Cricket Australia's fault

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While One Day International Cricket thrives around the world, Cricket Australia has pinned the low turn out for the recently concluded Commonwealth Bank Series on the lack of interest in the 50 over format.

In reality, heads should roll within Cricket Australia for doing such a poor job of marketing the series and also doing a poor job of creating a culture of interest that revolves around seeing good cricket teams visiting their shores.

To the Poms' credit, they have already started creating a lot of hype over Sri Lanka's 2011 tour to England.

The following is from the Lord's website in a statement titled: 'Brilliant Sri Lanka second in ODI table'

Lord’s-bound Sri Lanka have moved up to second in the ICC’s One Day International rankings after their 2-1 series win over Australia.

Sri Lanka will play England at Lord’s on Sunday 3 July 2011 after the fixture was moved from the Emirates ICG in Durham.

The public ticket ballot for this fixture opens on Wednesday 17 November from 9.30am and closes at 4pm on Monday 13 December.

Tickets for Sri Lanka’s Test against England, starting on Friday 3 June 2011 will also go to public ballot at the same time.

Hospitality packages for both these fixtures are available to buy now in order to secure your exclusive seat at the Home of Cricket.

The Australian cricket establishment has always banked on their team's successes to lure in their masses. But when the tide turned and Australia were on the receiving end, struggling to win matches even at home, their public abandoned them. It was not due to the lack of interest in the ODI game, but the fact that the Australians were losing and their public couldn't stand watching a bunch of losers playing cricket.

Comments

Hilal's picture
Member since:
20 November 2008
Last activity:
2 days 5 hours

Valid point. Good post! I don't live in Australia, but I wonder if they promoted the series on TV?

delan82's picture
Member since:
18 October 2009
Last activity:
1 sec

The series was promoted on TV here but obviously nowhere near as much as the Ashes which started last year.
The low crowds were due to a combination of factors:
1. Poor scheduling. Melbourne has the largest sri lankan community in Aus and also the sporting capital of Aus. Having a match on a wroking weekday (Wednesday) was mistake, even more so when it is Spring Racing Carnival's main week with the Tuesday being Melbourne Cup Day (a public holiday for Aus's main Horse race), and the Thursday Oaks Day Racing on the Thursday.
If the Melbourne Game was game 3 on the sunday they would have got a larger crowd.
2. The poor form of the aussies in recent times has turned away some fans.
3. The games are now televised live against the gate in recent seasons. In the past only the first 2 hrs was shown in the host city, then you you had to attend to watch the rest.
4. The wet weather (unavoidable). After nearly a decade of drought there is suddenly lots of rain around. This cricket season at all levels have been a bit disruptive due to wet weather.

Out of interest 19,000 odd attended the Melbourne game. (Prob 18,000 of these were sri lankans). Last year in Melb only 16000 attended the Aus vs Windies game.
Sydney was rain affected, and Brisbane was a dead rubber so CA can't complain.

Hilal's picture
Member since:
20 November 2008
Last activity:
2 days 5 hours

Thanks for that Delan82.

Anonymous's picture

Australians are like India. If their team aren't doing well no one wants to watch.

Blinkers's picture

And Sri Lankans come in their droves regardless of who is winning right????

Short-Leg's picture
Member since:
13 December 2009
Last activity:
1 week 2 days

@Blinkers: Of course! When Sri Lanka were not a force to reckon with in years gone by, even when we knew we would lose, we turned up.

Doosra's picture
Member since:
4 April 2009
Last activity:
6 days 11 hours

They blame it on lack of interest in ODIs but now they have to hide. The first Ashes Test had a day with less than 8000 people!!! Thats bloody low!

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