The Inaugural ‘Coca-Cola Cricket Pathway’ Camp conducted in Colombo

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Continuing the success of six successful camps throughout 2008, Coca-Cola Cricket Pathway is set to uncover the potential of more budding schoolboy cricketers around the island in 2009.

Coca-Cola Beverages Sri Lanka Ltd., in partnership with the Aravinda de Silva Cricket Foundation conducted the first Cricket Camp for 2009 from the 8th to the 10th of February at the Bloomfield Grounds in Colombo. This is the first cricket camp scheduled for 2009 as a part of the Coca-Cola Cricket Pathway initiative. The subsequent camps are scheduled to be held in Colombo and Dambulla followed by a Super Camp.

The Cricket Pathway initiative which began in March 2008 continues its success into 2009 identifying and nurturing budding schoolboy cricketers from around the island. The camps proposed for 2009 hope to identify cricketers from selected regions around the island including Gampaha, Puttalam, Chilaw, Katunayake and Negombo.

Conducted in collaboration with the Aravinda De Silva Cricket Foundation, the Coca-Cola Cricket Pathway enables youngsters from around the island to be bestowed with invaluable practical and technical input in the training sessions provided through the series of camps. The selected youngsters are provided with meticulous instruction and guided by coaches of the Aravinda De Silva Cricket Foundation together with the involvement of National, Provincial and District coaches exposing the budding cricketers to a platform of unmatched local expertise on the game of cricket.

The year 2008 witnessed the completion of six successful camps held around the island including Dambulla, Colombo, Kandy and Galle. Approximately 400 players were identified and trained through the six cricket camps conducted so far with several star players being selected from each camp and continued to be trained and monitored.

Commenting on the prospective camps to be held in 2009, Chamara Lokupothagamage – Country Marketing Manager, Coca-Cola Far East Ltd., stated that Coca-Cola hopes to extend this initiative throughout 2009 identifying and unearthing more talented young cricketers. "At Coca-Cola, we are continuously associated with youth and their aspirations and the Coca-Cola Cricket Pathway is one such initiative by which we aim to explore and unearth the talents of Sri Lankan youth enabling them achieve national and even international success. We hope to continue our efforts of jointly developing youth and cricket in Sri Lanka" he added.

Expressing his appreciation for the continuation of the Coca-Cola Cricket Pathway in 2009, Aravinda de Silva stated that it offers invaluable support not only to the talented youngsters around the island but also to the local cricketing arena. ‘This initiative is an asset and an advantage to national and club cricket as it enables in highlighting potential players who could very well be the stars of Sri Lanka cricket in the years to come."

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