SLC responds to allegations that brewery financed Lion mascot

Speculation is rife that Sri Lanka Cricket (SLC) unlawfully promoted a beer product during the recently concluded home ODI series against England, in the guise of promoting Sri Lanka’s ‘lion’ mascot that was prominent at the venues right throughout the series.


Thivi's picture
Member since:
25 September 2012
Last activity:
40 weeks 1 day

This is just silly! How could people relate the mascot to lion beer? Certainly, I never did. I came to know of it only after reading this. So how could SLC be promoting Lion beer through the mascot when the general public had no insinuation which referred to the beer company?

I guess, it is Daily Mirror which is trying to promote Lion beer by writing a syndicated article that links the mascot to the Lion mascot.

(Last edited by Thivi on December 22, 2014 - 11:05)
Arcangel's picture
Member since:
12 November 2014
Last activity:
1 year 7 weeks

It was refreshing to see the Lion mascot and I was really looking forward to see the mascot being present for the future matches. Don't think that is going happen anymore since daily mirror got nothing else to write about.

Anonymous's picture

No one except Shehan Daniel at Daily Mirror thought of Lion Beer when they saw the lion.

We call our players 'Lions' as the Sri Lankan flag and the SL Cricket logo has a lion in it and they represent Sri Lanka and SL Cricket.

WTF is his problem?

Hilal's picture
Member since:
20 November 2008
Last activity:
7 hours 52 min

The article says,

However, documents in the possession of Daily Mirror show that SLC officials at a Tournament Committee Meeting prior to the England series, held on October 28, approved a promotion by Lion Brewery on the recommendation of the Committee Chairman Mohan de Silva, who said it was a good concept at no additional cost as it would be borne fully by Lion Brewery.

Dissanayake reaffirmed the proposal adding that “it won’t be any problem as long as there will be no brand visibility,” according to the minutes.

The National Authority on Tobacco and Alcohol Act No 27, which was enacted on August 2006, specifies that the promotion of tobacco or alcohol brands or products is illegal at sporting events.

I guess this is why questions about the mascot are being raised?

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